The Hobbit by JRR Tolkien was published 80 years ago on this day. :) Our name Elf is inspired by Tolkien's Lord of the Rings series. Tolkien reimagined what an Elf was in a beautiful way.
We take this further at Elf. Swift, agile, graceful, very intelligent with a love of beauty, design, nature and form. Little mischievous too. :-)