At Elf, we take security and privacy seriously. We prioritize privacy. Protecting privacy been a top priority of our decision-making process throughout the company and in work we do with our clients. We come from the point of view of the end user, the customer always. We do this because we care, not because we have to. It is just the right thing to do.
If you subscribe to our event newsletters or part of any mailing lists previously, you do not need to take any action to stay current. You can always unsubscribe at any time. Thank you for being part of our community. We have met terrific people through our events, workshops and Hayden's community. We would love to continue to connect with you and grow our community together. Thank you.
Choice matters. It's also part of providing an excellent experience. Customers want the option to choose who they receive marketing and advertising from, when and how often. This choice truly pertains to any advertising or marketing you receive as a customer.
In many ways, it is like shopping. Consumers are far more intelligent and perceptive than the marketing they have been forced to receive for many years. When you give them better options, they are eager to take them. No one wants their privacy or confidentiality stolen or to be spammed by advertisers.
Adopting GDPR may be difficult for companies that have not prioritized privacy before. However, when all is said and done, your customers and subscribers have chosen to opt in versus opt out. That's consumer freedom.
We are cognizant of this and follow this at Elf and in our work with clients. Ultimately, we believe that companies that pay attention and respect the privacy of individual consumers, do not sell your data and are transparent, will succeed over the long-term because they have chosen to act with integrity and to value their customers.