We love to create, invent and innovate. We're optimistic and eager to explore new possibilities and opportunities for a better future for our clients, their customers and the world at large. We create a positive impact through design, branding, technology, advertising, audio and art. We're excited to pioneer new ideas, solve complex challenges and do work we love.
Designed in the spirit of pioneering agencies and tech startups, Elf is a digital creative agency that works with private companies and the government to create positive impact. We do this by coming up with fresh ideas and new approaches to solving existing problems. We create, design and launch solutions, taking into careful consideration 3 essential factors: people, profit and sustainability.
Creativity and design thinking are part of every step at Elf. Our creativity draws upon our love of beauty and our innate and learned skills in artistry, craftsmanship and precision.
We use a design thinking approach to collaborate with our clients. Using a design thinking model helps make design more accessible to businesses, and encourages creative thinking.
We generate new ideas, explore options and come up with solutions to problems our clients (agencies, companies and startups) face.
Design thinking offers us a way to have a consistent process and method with our clients. It helps in articulating and uncovering unmet needs and comprehensively addressing client goals.
We draw upon market research and our original approach for real-time insight and deeper understanding of what's possible now and in the near future. Our design approach integrates insight from content, business, analytics and technology.
This design thinking approach is also scalable - it can be used for crafting a digital marketing cross-platform campaign to designing a small product that you hold in your hands, building an information system, redesigning a city or creating global solutions (like access to drinking water or internet connectivity).
We prioritize the individual customer experience and work closely with our clients to create solutions that people love to use.
Figure on Right:
*Adapted from Good to Great by Jim Collins & global design thinking models
1. Viability - What is technically possible.
2. Desire - What people want.
3. Excellence - What you excel at.
Viable also includes sustainable (eco footprint) and economic considerations.
At the Intersection - Your Unique Selling Proposition (USP)
Building your company, product, service or system around this "USP" drives innovation.
This model is also dynamic as your business evolves.
Design thinking guides our process. Our process is simple and iterative.
We work closely with clients with small, interdisciplinary teams. We're agile and focused on creating great results.
We use specific tools to help guide the process. This includes iterative designs and rapid prototyping on mobile devices, wireframes and more.
This is an essential tool for all user interface design and software development that we do with our clients.
We create live, working models that we keep testing till product launch.
• To quickly conceptualize ideas within defined restraints.
• To identify questions and problems to be solved.
• To visualize the final product.
Growth: Making Things Happen
Designing for a Great UX When Mobile is First in Google Search
Design-Driven Companies Outperform the S&P by 219% over 10 years
How Amazon's Purchase of Whole Foods is Poised to Reinvent the American Retail Landscape
Three Questions to Ask to Create a Business of Value
Having a Creative Career and Making an Impact
Business Model Generation
by Alex Osterwalder, Yves Pignault, Alan Smith, Patrick Van Der Pijl
and Tim Clark
Download Business Model Canvas
From Good to Great
by Jim Collins
Change by Design
by Tim Brown
Creativity, Inc.: Overcoming the Unseen Forces That
Stand in the Way of True Inspiration
by Ed Cadmull and Amy Wallace
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel and Blake Masters
Peter Drucker's Five Essential Questions
by Peter Drucker, Frances Hesselbein and Joan Snyder Kuhl
Scaling Up: How a Few Companies Make It...and Why the
by Verne Harnish