Designed in the spirit of pioneering agencies and tech startups, Elf is a digital creative agency that works with private companies and the government to create positive impact. We do this by coming up with fresh ideas and new approaches to solving existing problems. We create, design and launch solutions, taking into careful consideration 3 essential factors: people, profit and sustainability.
Creativity and design thinking are part of every step at Elf. We use this approach to generate new ideas, investigate and come up with solutions to problems our clients (agencies, companies and startups) face.
This design thinking approach is scalable - it can be used for designing a small product you hold in your hands to building information systems, redesigning a city and facilitating solutions for global concerns.
We draw upon market research and our original approach to data science for real-time insight and deeper understanding of what's possible now and in the near future.
Figure on Right:
*Adapted from Good to Great by Jim Collins & global design thinking models
1. Viability - What is technically possible.
2. Excellence - What you excel at.
3. Desire - What people want.
Viable also includes sustainable (eco footprint) and economic considerations.
At the Intersection - Your Unique Selling Proposition (USP)
Building your company, product, service or system around this "USP" drives innovation. This model is also dynamic as your business evolves.
Design thinking guides our process. Our process is simple - 4 steps: Discover, Decide, Iterate and Launch.
DESIGNING BUSINESS MODELS - From conception to launch
In addition to old-fashioned pen and paper and whiteboards, we also use specific tools to help guide the process. This includes method cards, iterative designs and rapid prototyping on mobile devices, wireframes and more.
Learn as much as you can about the project and people involved.
Use what you’ve learned to start focusing your research on specific areas and groups of people.
Move toward a final product that’s ready to be released and tested.
Test your research, design and product.
Launch your product, service or system.